Allergy's Book of Poses
The idea is based on a simple true insight, which is when you suffer from allergy it is impossible to sleep normally, you will keep dancing in bed all night forming all kinds of weird shapes with your body because of itching. Spoofing on that, we created the art of sleeping with allergy, an art that need a lot of practice.
Outdoor
The idea of the poses was quite interesting, we loved expanding it. So we created an engagement arm. We designed a special booklet to be placed at pharmacies and skin clinics for people to engage. The booklet illustrate funny poses of people sleeping with allergy. In the book you will find a step-by-step on how to achieve such a pose! or you can relax and use Tavegyl
