Afia Scrolling Ad

Afia is a brand with a long heritage in the region, almost a 50 years old brand. The rand wanted to appeal and engage with the new generation and e relevant to them. We created an Ad that looks like your social media feed so when it interrupts your content it looks organic. The film is discussing the idea of why you have to choose between two things while you can have them both! When it comes to cooking Afia corn oil will deliver on both good taste and healthy. The film was a hit in Saudi and created the highest level of brand relevancy and registered well with the target audience.

We created a simple microsite that enables our followers to appear in Afia scroll ad, simple they upload their own content for them to appear integrated seamlessly in our film grid!

To promote our campaign we collaborated with food influencers, we asked them to use our microsite to create their own version of Afia Scroll Ad, which made watching Afia ad more than one time still entertaining and worth watching!

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