https://www.youtube.com/watch?v=yT1F-j33tUY
Afia is a cooking oil brand in Egypt and the GCC with light oil that is both healthier and lighter than many alternatives. Therefore, they want to support “Magdy Yacoub heart foundation “which is an NGO specially for children
We created a song all about hearts and how kids should follow their dreams with a strong and healthy heart and will under the tag line of “Eishha b Afia” which means “Enjoy your health”.
And we chose 2 of the most popular and lovable Arabic artists: Nancy Ajram & Marwan Pablo.
Mixing the pop and trap genres in one song.
The project went viral in the entire GCC region on every platform with millions of views.
Client: Afia Egypt
Agency: MullenLowe Mena
Lyrics: Menne le Keiy/ Marwan Pablo
Composed by: Ehab Abd el Wahed
Music Producer: Hassan El Shafei
Creative Directors: Karim Zein, Michael Habib
Creative Direction for video storyline: Marwan Hussein
Account Manager: Khaled Kanoon
Senior Copywriter: Seham Mostafa
Produced House: Nine Projects
Ehab Elkoury
Shaimaa Hassan
Rana Azzam
Shaimaa Hassan
Rana Azzam
Animation by: Samaka Studio
Mahmoud Hemeda
Ahmed Abdelhameed,
Ahmed Thabit
Islam Mazhar
Amany Hesham
Mostafa Mahdy
Kareem Essam
Dina Azzab
