We ended our film with a call to everyone to share a Vimto, but this time they can only share it virtually. Our followers got excited and the engagement level was through the roof, and the campaign scored the highest engagement level across all previous Vimto campaigns.
Ramadan under lockdown
2020 when Covid-19 spread across the globe changing everything we used to do. One major event to the Arab world has also got affected big time. No more family visits, and no more friends gathering! It was sad. Vimto wanted to do something to make people remember that there is nothing can stop them from sharing a good moment in this very special month of Ramadan. We created an animation to tell the story of how things have changed but we didn't stop there, we showed that we still can have good time, and we still can share a Vimto.
