Client: Chipsy (Frito-Lay Egypt)
Food For Education is a CSR campaign that Chipsy participated in it along with "Egypt Food Bank" to help children stay at schools, as the surveys showed that there is a lot of parents pull down there children out of schools to help providing the family needs of food and other stuff.
Agency: Advantage Egypt
Creative Director: Scott Wild
Art Director: Michael Habib
Copy Writer: Sameh Turk - Karim Zain
Director: Sherif Arafa
Promote through packaging
We proposed a new packaging design for the well known Chipsy packs to promote the idea "Food for Education". The idea is to turn the well known Chipsy pack into the shape of a school back pack with a tag on it that explain the program. It grabbed massive attention when it was lunched in the market as a limited addition for 6 months.
Out Door and Press
