Copy: Lipton, Extra Strong.
Copy: Lipton, Extra Strong.
Copy: Lipton, Extra Strong.
Copy: Lipton, Extra Strong.
Copy: Lipton, Extra Strong.
Lipton Extra Strong
Lipton set out to captivate the GCC market with its bold new product, Lipton Extra Strong, known for its intense flavor and vibrant color. The concept cleverly played on the Arabic word for 'Heavy,' which conveys the same meaning as 'strong taste,' tying in a cultural nuance. Additionally, the idea drew inspiration from the popular caricature culture commonly seen in newspapers—an everyday medium for our target audience. The goal was to create interesting and relevant bite-sized content for social media that would not only highlight these distinctive qualities but also resonate with our audience's daily reading habits, sparking curiosity and excitement.
