Lipton Extra Strong

One of Lipton tea products in the GCC market is the "Extra Strong Tea", it is unique because of it's strong taste and color. The brief was to create a snack-able content for social media to promote the product and highlight it's unique features.

Insight
Our target audience are the older generation above 40 years, back in time news papers and magazine was equivalent to Facebook and Instagram, and the caricature was the entertaining part they always look for to have a good laugh! So we though of bringing that back, but in that case to their Facebook and Instagram.
Copy: Lipton, Extra Strong.
Copy: Lipton, Extra Strong.
Copy: Lipton, Extra Strong.
Copy: Lipton, Extra Strong.
Copy: Lipton, Extra Strong.

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